Circus Sarasota Appoints Managing Director and Hires Be Creative Studios as Marketing Partner

June 3rd, 2013
Jennifer Mitchell has been promoted to Managing Director of Circus Sarasota, a newly created position to support the incredible growth of this local non-profit organization.

organization. Jennifer will be heading up day-to-day operations spearheading alongside Pedro and Dolly Jacobs-Reis Circus Sarasota’s strategic vision for local, regional and national expansion and brand elevation. Jennifer joined Circus Sarasota in 2008 as Marketing Director and most notably is recognized for coordinating annual international media events featuring hometown superstars Nik Wallenda, Bello Nock and others to promote Sarasota as a destination highlighting the cultural circus legacy Circus Sarasota preserves. She is a graduate of the University of South Carolina and has an M.B.A. from Everest University. Jennifer is a former Executive Director and Producer for the Miss American Teen Pageant Program and has coordinated hundreds of national events and activities over the last 2 decades.

Circus Sarasota has also chosen Be Creative Studios as its Marketing Agency of Record to assist with brand, marketing and positioning strategy. This is at a time when it seeks to align the Circus Sarasota and Sailor Circus brands, elevate the circus performing arts message and raise awareness of its core community outreach programs. Big Top Education teaches key academic subjects in local schools; Sailor Circus trains students year-round in the circus arts; and Laughter Unlimited serves those in hospitals, nursing homes and care facilities through vibrant and well-respected programs that promote healing, joy and an essential connection to others. With an ever-watchful eye, more than 80% of organizational revenue contributes directly to these community outreach programs. This helps Circus Sarasota continue to make a greater impact in the Southwest Florida region by delivering services on which individuals and other organizations depend.

Pedro Reis, Circus Sarasota Founder and CEO said: “ We are thrilled to have Jennifer as our new Managing Director and Be Creative Studios as our marketing and creative partner. Jennifer brings a wealth of experience to her new role. These are exciting times for Circus Sarasota and we look forward to unveiling a whole host of new ideas next season.”